Adobe just released an update to Lightroom (version 2.4). One of the biggest upgrades that this patch includes is 3FR (Hasselblad RAW files) support for their various cameras.
Here is the list of what models are now supported by Lightroom:
Hasselblad CF-22
Hasselblad CF-22MS
Hasselblad CF-39
Hasselblad CF-39MS
Hasselblad CFH-22
Hasselblad CFH-39
Hasselblad CFV
Hasselblad 503CWD
Hasselblad H2D-22
Hasselblad H2D-39
Hasselblad H3D-22
Hasselblad H3D-31
Hasselblad H3D-39
Hasselblad H3DII-22
Hasselblad H3DII-31
Hasselblad H3DII-39
Hasselblad H3DII-39MS
Hasselblad H3DII-50
What this means is that Hasselblad users can now use Lightroom to process their 3FR RAW files. Before this patch, the 3FR files would have to get converted into DNGs or TIFFs in order for Lightroom to recognize them.
Please keep in mind that you will not have the luxury of being able to fix things lens distortion, moire, vignetting and APO correction as you would if you worked with the 3FR files in Phocus. With Phocus, just click one check box and whola... all corrected.
Showing posts with label h3d. Show all posts
Showing posts with label h3d. Show all posts
Thursday, June 25, 2009
Wednesday, June 24, 2009
Tips for Better Summer Photography
Well Summer's here. It's time to dust off those cameras, get outside and start shooting. I was taking some pictures just a couple days ago and the thought occurred to me that it would probably be pretty cool if I compiled a list of some tips for Summer photography. So without further ado:
1.) Flash Outdoors: Outside portraits just aren't the same if you blow out the sky. Instead, try using some fill flash (or high sync speeds) will allow you to tame the ambient light all while creating a nice portrait of your subject.
2.) No Flash, No Problem: Position your subject so that the sun is to their back and check out nature's rim light:

3.) Give 'Em Flare: Lens flare that is... When used right it can really help to add that extra oomph to the image and warm things up. Take this image for example. Just a little bit of flare to accent the image.

4.) Spritz Away: If you are shooting macro work of flowers, be sure to bring along a mini spray bottle and give the plants a couple squirts of water. This makes it look just like morning dew and adds some extra impact to the image. Add some flash and watch those water droplets twinkle.
5.) Work The Angles: There are only so many ways you can take a picture. Get creative. Get on a ladder and shoot down, lay down and shoot low, shoot through foliage or even move around your subject. You have 360 degrees of view around them so why not use it?
Take a look:
Shooting down is cool and can be a real helper to naturally thin your subject's face.

This next example shows an alright image (if I do say so myself):

But watch when I get lower and shoot through the foliage. Now the image is more personal. When you shoot through foliage, it is almost as if the image takes on a completely different feel.

6.) Refresh/Recharge: After a long winter, nothing is better than going out and picking up a new toy to play with. Whether it's a new lens, camera or accessory. I truly feel that new equipment helps make you a better photographer. I am not saying that the gear makes the photographer, what I am saying is this; If I just got a new lens or camera, you better believe that I am not going to put it down. That means I am shooting more. When you shoot more, you are getting more practice and more practice means you get better. I think it is a chain reaction.
My BIG purchase this year was my new Hasselblad H3DII-31. You better believe that it isn't leaving my sight and I am shooting more than ever! The best part is that I am shooting for myself again. When you own your own photography business, it is easy to get burned out shooting exclusively for your clients. I am finding myself going out and photographing landscapes and taking time out for myself. What a breath of fresh air that is! If you want to pick a Hasselblad up too then the best time to do it is now. The promotions that are going on are just too good to pass up.
You only have until June 30th (yeah like a couple days from now) of this year to cash in so hurry!
You can get an H3DII-31 for as little as $12,995! That is about $3,000 in savings alone! If you want to roll with the big boys then you can really cash in; A H3DII-50 and the new 35-90mm zoom lens for $29,995. The savings you get there is truly astonishing!
On August 1st, these prices jump back up to their original MSRP so act now and save big bucks!
If you want to pick one up then shoot me an email at mbielat@hotwire-digital.com anytime. I can answer your questions and get one of these bad boys in your hands.
Take care and thanks for reading!
1.) Flash Outdoors: Outside portraits just aren't the same if you blow out the sky. Instead, try using some fill flash (or high sync speeds) will allow you to tame the ambient light all while creating a nice portrait of your subject.
2.) No Flash, No Problem: Position your subject so that the sun is to their back and check out nature's rim light:
3.) Give 'Em Flare: Lens flare that is... When used right it can really help to add that extra oomph to the image and warm things up. Take this image for example. Just a little bit of flare to accent the image.

4.) Spritz Away: If you are shooting macro work of flowers, be sure to bring along a mini spray bottle and give the plants a couple squirts of water. This makes it look just like morning dew and adds some extra impact to the image. Add some flash and watch those water droplets twinkle.
5.) Work The Angles: There are only so many ways you can take a picture. Get creative. Get on a ladder and shoot down, lay down and shoot low, shoot through foliage or even move around your subject. You have 360 degrees of view around them so why not use it?
Take a look:
Shooting down is cool and can be a real helper to naturally thin your subject's face.
This next example shows an alright image (if I do say so myself):
But watch when I get lower and shoot through the foliage. Now the image is more personal. When you shoot through foliage, it is almost as if the image takes on a completely different feel.
6.) Refresh/Recharge: After a long winter, nothing is better than going out and picking up a new toy to play with. Whether it's a new lens, camera or accessory. I truly feel that new equipment helps make you a better photographer. I am not saying that the gear makes the photographer, what I am saying is this; If I just got a new lens or camera, you better believe that I am not going to put it down. That means I am shooting more. When you shoot more, you are getting more practice and more practice means you get better. I think it is a chain reaction.
My BIG purchase this year was my new Hasselblad H3DII-31. You better believe that it isn't leaving my sight and I am shooting more than ever! The best part is that I am shooting for myself again. When you own your own photography business, it is easy to get burned out shooting exclusively for your clients. I am finding myself going out and photographing landscapes and taking time out for myself. What a breath of fresh air that is! If you want to pick a Hasselblad up too then the best time to do it is now. The promotions that are going on are just too good to pass up.
You can get an H3DII-31 for as little as $12,995! That is about $3,000 in savings alone! If you want to roll with the big boys then you can really cash in; A H3DII-50 and the new 35-90mm zoom lens for $29,995. The savings you get there is truly astonishing!
On August 1st, these prices jump back up to their original MSRP so act now and save big bucks!
If you want to pick one up then shoot me an email at mbielat@hotwire-digital.com anytime. I can answer your questions and get one of these bad boys in your hands.
Take care and thanks for reading!
Tuesday, June 2, 2009
The H3DII-39MS (Multi Shot)
The Hasselblad H3DII-39MS takes all features that reside in the fourth generation of H series cameras and further refines it with multi-shot functionality. The H3DII39-MS is geared towards still life studio photographers.
The multi-shot functionality is really something worth mentioning. The technology here allows the camera to take four shots, each offset by a one pixel increment so every point of your subject is rendered with its true red, green and glue color components. This way, true detail and true color are acquired without interpolation of any kind. It also does away with artifacts like moiré. For still life photographers, it simply cannot get any better.
The multi-shot feature can be disabled for work outdoors or on-location and can perform also in single-shot mode.
Download the spec sheet and read more about this amazing multi-shot functionality in the H3DII.
The multi-shot functionality is really something worth mentioning. The technology here allows the camera to take four shots, each offset by a one pixel increment so every point of your subject is rendered with its true red, green and glue color components. This way, true detail and true color are acquired without interpolation of any kind. It also does away with artifacts like moiré. For still life photographers, it simply cannot get any better.
The multi-shot feature can be disabled for work outdoors or on-location and can perform also in single-shot mode.
Download the spec sheet and read more about this amazing multi-shot functionality in the H3DII.
Labels:
H system,
h3d,
H3DII-39MS,
hasselblad h3d,
multi,
multi shot,
multi-shot,
shot,
still life photographers
Thursday, May 28, 2009
Adobe Supports Hasselblad RAW Files

Adobe Labs has announced Camera Raw 5.4 release candidate on the Adobe website for support of 18 Hasselblad digital cameras using 3FR. The release candidate status means the software is stable and ready for user testing, but is not the final release version. The download may be accessed HERE
Adobe Lightroom and Photoshop CS now join Apple Aperture as mainstream image applications that can develop the Hasselblad 3FR file, a 16-bit RAW format used in both H3D D-SLR systems and CF-digital backs.
Enjoy!
Thanks For Stopping By

Welcome my blog.
Hello everyone. My name is Michael Alan Bielat and I am a professional photographer and Hasselblad dealer located in Buffalo, NY. I hope this site serves you with all the information everything Hasselblad.
If you are interested in picking up a Hasselblad system then I am your man. Shoot me an email at HasselbladMike@gmail.com and I will be more than happy to fit you with a Hasselblad that fits your needs and budget.
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Take care and enjoy!
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