How's everyone going?
Long time no see. Sorry I have been a bit lax on the Hasselblad front. I have been way too busy with my photography studio in buffalo as well as my search engine optimization company in buffalo.
Anyways!
I just wanted to let you all know that I was voted best website designer in buffalo NY in Buffalo Magazine!
I have a new business venture that I would encourage you all to check out:
I offer Affordable Website Design in Buffalo, Online Advertising in Buffalo, and Small Business Consulting as well.
Super excited about the news! Thanks all for your support!
Thursday, June 3, 2010
Tuesday, September 29, 2009
Hasselblad H4D-60 Announced!
Say hello to my OTHER little friend:
INFO:
Featuring a 60 Megapixel MF sensor and the revolutionary new True Focus technology, the H4D-60 camera system will change the way you think about high-end photography. The H4D series is built upon the successful H3D platform and comes bundled with our new Phocus 2.0 imaging software.
We are proud to announce the launch of the H4D camera series, marking the beginning of a new chapter in the history of medium format DSLRs. The H4D-60, the first model in this new series, features a 60 Megapixel medium format sensor and True Focus with APL (Absolute Position Lock), making auto-focus substantially easier and more accurate for photography professionals. Like the rest of the H System, the H4D has been specially designed to meet the most exacting demands of high-end commercial photographers who require the ultimate in both image quality and performance. Simply put, the H4D is the natural evolution of our H System and of our photographic strategy in general.
True Focus and Absolute Position Lock
Our revolutionary new True Focus technology helps solve one of the most lingering challenges that faces serious photographers today, true, accurate focusing throughout the image. The new Absolute Position Lock (APL) processor uses modern yaw rate sensor technology to measure angular velocity in an innovative way, accurately logging camera movement and using these exact measurements to calculate the exact distance needed for proper focus. The H4D’s firmware then further perfects the focus using the precise data retrieval system found on all HC/HCD lenses. This technology takes AF to an entirely new level, allowing photographers to concentrate on their composition, to focus on their creativity, while True Focus takes care of the other, more mechanical focus.
Check out the link below to read more about this revolutionary product.
http://hasselbladusa.com/promotions/h4d-launch.aspx
WHAT IS TRUE FOCUS
THE PROBLEM:
Without multi-point auto-focus a typical auto-focus camera can only correctly measure focus on a subject that is in the center of the image. When a photographer wants to focus on a subject outside the center area, they have to lock focus on the subject and then re-compose the image. In short distances especially, this re-composing causes focus error, as the plane of focus sharpness follows the camera’s movement, perpendicular to the axis of the lens.
The traditional solution for most DSLRs has been to equip the camera with a multi-point AF sensor. These sensors allow the photographer to fix an off-center focus point on an off-center subject, which is then focused correctly. Such multi-point AF solutions are often tedious and inflexible to work with, however, and do not really solve the problem, claims Christian Poulsen.
Photographers have grown accustomed to using auto-focus systems in their day to day work and we see increasingly higher numbers of focus points advertised in each new wave of AF products. The term “multi-point auto-focus” is a bit misleading, however, for cameras with sensors larger than APS. Due to the physics of an SLR-camera, the off-center focus points that are offered are all clustered relatively close to the center of the image. To set focus outside of this center area, the photographer is still forced to focus first, and then shift the camera to reframe, with the resulting loss of focus as a result.
THE SOLUTION:
To overcome this problem, we have used modern yaw rate sensor technology to measure angular velocity in an innovative way. The result is the new Absolute Position Lock (APL) processor, which forms the foundation of our True Focus feature. The APL processor accurately logs camera movement during any re-composing, then uses these exact measurements to calculate the necessary focus adjustment, and issues the proper commands to the lens’s focus motor so it can compensate. The APL processor computes the advanced positional algorithms and carries out the required focus corrections at such rapid speed that no shutter lag occurs. The H4D’s firmware then further perfects the focus using the precise data retrieval system found on all HC/HCD lenses.
This technology takes AF to an entirely new level, correcting for the vertical and horizontal focus-shift that results from the rotation of the camera around an axis close to camera. In simple terms, True Focus allows the photographer to concentrate on their composition, to focus on their creativity, while True Focus takes care of the other, more mechanical focus.
True Focus on the H4D can be set to work at a half press of the camera release button, or via any user button programmed to AF-drive when the camera is in manual focus mode. This, the first release of True Focus, only corrects the horizontal and vertical positioning of the camera, and does not correct for any focus-shift which results from larger lateral movements of the camera during recomposing. The True Focus technology and APL (both patent pending) are the result of many years of development work and mark a significant milestone for Hasselblad’s high-end DSLR strategy and represent. We hope you use them well.
As always, Hotwire-Digital.com will have the scoop on when pre-orders will be available. Be sure to check out Hotwire-Digital.com for all you Hasselblad needs.
Be sure to contact me at mbielat at hotwire-digital dot com if you would like to be notified when the H4D becomes available.
INFO:
Featuring a 60 Megapixel MF sensor and the revolutionary new True Focus technology, the H4D-60 camera system will change the way you think about high-end photography. The H4D series is built upon the successful H3D platform and comes bundled with our new Phocus 2.0 imaging software.
We are proud to announce the launch of the H4D camera series, marking the beginning of a new chapter in the history of medium format DSLRs. The H4D-60, the first model in this new series, features a 60 Megapixel medium format sensor and True Focus with APL (Absolute Position Lock), making auto-focus substantially easier and more accurate for photography professionals. Like the rest of the H System, the H4D has been specially designed to meet the most exacting demands of high-end commercial photographers who require the ultimate in both image quality and performance. Simply put, the H4D is the natural evolution of our H System and of our photographic strategy in general.
True Focus and Absolute Position Lock
Our revolutionary new True Focus technology helps solve one of the most lingering challenges that faces serious photographers today, true, accurate focusing throughout the image. The new Absolute Position Lock (APL) processor uses modern yaw rate sensor technology to measure angular velocity in an innovative way, accurately logging camera movement and using these exact measurements to calculate the exact distance needed for proper focus. The H4D’s firmware then further perfects the focus using the precise data retrieval system found on all HC/HCD lenses. This technology takes AF to an entirely new level, allowing photographers to concentrate on their composition, to focus on their creativity, while True Focus takes care of the other, more mechanical focus.
Check out the link below to read more about this revolutionary product.
http://hasselbladusa.com/promotions/h4d-launch.aspx
WHAT IS TRUE FOCUS
THE PROBLEM:
Without multi-point auto-focus a typical auto-focus camera can only correctly measure focus on a subject that is in the center of the image. When a photographer wants to focus on a subject outside the center area, they have to lock focus on the subject and then re-compose the image. In short distances especially, this re-composing causes focus error, as the plane of focus sharpness follows the camera’s movement, perpendicular to the axis of the lens.
The traditional solution for most DSLRs has been to equip the camera with a multi-point AF sensor. These sensors allow the photographer to fix an off-center focus point on an off-center subject, which is then focused correctly. Such multi-point AF solutions are often tedious and inflexible to work with, however, and do not really solve the problem, claims Christian Poulsen.
Photographers have grown accustomed to using auto-focus systems in their day to day work and we see increasingly higher numbers of focus points advertised in each new wave of AF products. The term “multi-point auto-focus” is a bit misleading, however, for cameras with sensors larger than APS. Due to the physics of an SLR-camera, the off-center focus points that are offered are all clustered relatively close to the center of the image. To set focus outside of this center area, the photographer is still forced to focus first, and then shift the camera to reframe, with the resulting loss of focus as a result.
THE SOLUTION:
To overcome this problem, we have used modern yaw rate sensor technology to measure angular velocity in an innovative way. The result is the new Absolute Position Lock (APL) processor, which forms the foundation of our True Focus feature. The APL processor accurately logs camera movement during any re-composing, then uses these exact measurements to calculate the necessary focus adjustment, and issues the proper commands to the lens’s focus motor so it can compensate. The APL processor computes the advanced positional algorithms and carries out the required focus corrections at such rapid speed that no shutter lag occurs. The H4D’s firmware then further perfects the focus using the precise data retrieval system found on all HC/HCD lenses.
This technology takes AF to an entirely new level, correcting for the vertical and horizontal focus-shift that results from the rotation of the camera around an axis close to camera. In simple terms, True Focus allows the photographer to concentrate on their composition, to focus on their creativity, while True Focus takes care of the other, more mechanical focus.
True Focus on the H4D can be set to work at a half press of the camera release button, or via any user button programmed to AF-drive when the camera is in manual focus mode. This, the first release of True Focus, only corrects the horizontal and vertical positioning of the camera, and does not correct for any focus-shift which results from larger lateral movements of the camera during recomposing. The True Focus technology and APL (both patent pending) are the result of many years of development work and mark a significant milestone for Hasselblad’s high-end DSLR strategy and represent. We hope you use them well.
As always, Hotwire-Digital.com will have the scoop on when pre-orders will be available. Be sure to check out Hotwire-Digital.com for all you Hasselblad needs.
Be sure to contact me at mbielat at hotwire-digital dot com if you would like to be notified when the H4D becomes available.
Friday, September 25, 2009
Say Hello to my little friend: The "BiggiePak" Kit
You may be asking yourself, "what's better than a Hasselblad H3DII Digital Medium Format camera?"
Glad you asked... How about a Hasselblad H3DII Digital Medium Format Camera AND an HC HC 100mm f/2.2 AND HC 35mm f/3.5 LENS BiggiePak...
Now what could be better than that????
Glad you asked... How about all that for under $30,000!!! That is a savings of over $5,000!
Now that I have you drooling, what do you say you head over to the Hotwire-Digital Storefront and pull the trigger on your dream camera.
Glad you asked... How about a Hasselblad H3DII Digital Medium Format Camera AND an HC HC 100mm f/2.2 AND HC 35mm f/3.5 LENS BiggiePak...
Now what could be better than that????
Glad you asked... How about all that for under $30,000!!! That is a savings of over $5,000!
Now that I have you drooling, what do you say you head over to the Hotwire-Digital Storefront and pull the trigger on your dream camera.
Hasselblad Partner Conference Highlights
Orlando, FL - Hasselblad kicks of the global partner conference today in celebration of the 40th Anniversary of NASA's Apollo 11 mission to the moon.
CEO Christian Poulsen will be speaking soon to open the day's sessions and we will report via twitter important announcements and update here during breaks.
To top things off, Christian starts off the conference with a working digital module for the original space camera! Pretty wild huh?
The Hasselblad Partner Conference is from September 25th to the 26th in Orlando, Florida.
CEO Christian Poulsen will be speaking soon to open the day's sessions and we will report via twitter important announcements and update here during breaks.
To top things off, Christian starts off the conference with a working digital module for the original space camera! Pretty wild huh?
The Hasselblad Partner Conference is from September 25th to the 26th in Orlando, Florida.
Snow Leopard - What's New for Photographers?
The latest release of the Apple operating system - Snow Leopard - was Friday, August 28, 2009 and features a range of updates and innovations that are practical and useful for the modern photographer. There are more features in 10.6, but let's focus on the ones related to the day-to-day for the photographer - Let's drill down and get to business!
64-bit
Keep hearing about 64-bit but unsure how that translates into something meaningful? First, 64-bit applications are significantly faster than the current 32-bit versions as they process twice the amount of software instructions on each command - this means zooms and pans are instantaneous and image adjustments occur near real time. Rendering RAW files to TIFF or JPEG is faster, turning 4 minutes into under 2 minutes for processing 10 files. Multiply that times your last shoot and you get extra sleep instead of staying up all night.
Security of your computer and files is significantly improved as it is substantially harder to crack into 64-bit protection than 32-bit - reducing the amount of hair-pulling time dealing with the hazards of virus or hacker damage.
Hasselblad's RAW developer, Phocus has been a native 64-bit application since November 2007 on the Mac OS X platform and since July 2008 on the Windows platform, so you are ready to take advantage of 64-bit in the Hasselblad workflow right now, today. Updates are no-charge and can be installed on multiple computers. Download Phocus here.
Thanks for the memory
So far we have discussed 64-bit applications, but the advantages for the photographer extend to the 64-bit operating system of Mac OS X as well. 32-bit applications can address 4GB of RAM at once; that was fantastic until we needed more - by using 64-bit, applications can address up to 16 BILLION gigabytes (that is 16 Exabytes) of memory. That ought to hold us for a while.
Many hands make light work
Ever needed to do more than one thing at a time? By using multiple processors (Intel multicore) tasks can be divided up and simultaneously completed - resulting in more work done in the same amount of time. Phocus is designed to take advantage of this feature in Mac OS X, so this means you can export images while shooting tethered, or create thumbnails in a folder of 1000's of RAW images within seconds.
Snow me the money
The image is the final product for many photographers so the production path to the final image is regarded with respect (or disdain!) Phocus uses the OpenGL commands that off-load graphics-processing commands from the central processor unit to the graphics processor unit for higher efficiency and speed. Checking focus - instant zoom; what about that corner over there - instant pan. Advances in GPU's mean you can easily and affordably update your graphics processing power at any time to improve your workflow - ask any high-end processing lab, they will confirm it.
At a price of $29 for the upgrade from Leopard (Mac OS X 10.5.8) it is a no-brainer.
Editor's Note: the FlexColor application installer (used for Hasselblad and Imacon Flextight scanners) is not natively supported by Snow Leopard and requires installation of Rosetta components manually.
Carefully review the system requirements for Snow Leopard, perform a full-backup prior to the upgrade and be prepared for some third-party applications that are not-yet ready for Snow Leopard. A "clean" install yields the best results, and your Time Machine backup can be migrated after the installation.
64-bit
Keep hearing about 64-bit but unsure how that translates into something meaningful? First, 64-bit applications are significantly faster than the current 32-bit versions as they process twice the amount of software instructions on each command - this means zooms and pans are instantaneous and image adjustments occur near real time. Rendering RAW files to TIFF or JPEG is faster, turning 4 minutes into under 2 minutes for processing 10 files. Multiply that times your last shoot and you get extra sleep instead of staying up all night.
Security of your computer and files is significantly improved as it is substantially harder to crack into 64-bit protection than 32-bit - reducing the amount of hair-pulling time dealing with the hazards of virus or hacker damage.
Hasselblad's RAW developer, Phocus has been a native 64-bit application since November 2007 on the Mac OS X platform and since July 2008 on the Windows platform, so you are ready to take advantage of 64-bit in the Hasselblad workflow right now, today. Updates are no-charge and can be installed on multiple computers. Download Phocus here.
Thanks for the memory
So far we have discussed 64-bit applications, but the advantages for the photographer extend to the 64-bit operating system of Mac OS X as well. 32-bit applications can address 4GB of RAM at once; that was fantastic until we needed more - by using 64-bit, applications can address up to 16 BILLION gigabytes (that is 16 Exabytes) of memory. That ought to hold us for a while.
Many hands make light work
Ever needed to do more than one thing at a time? By using multiple processors (Intel multicore) tasks can be divided up and simultaneously completed - resulting in more work done in the same amount of time. Phocus is designed to take advantage of this feature in Mac OS X, so this means you can export images while shooting tethered, or create thumbnails in a folder of 1000's of RAW images within seconds.
Snow me the money
The image is the final product for many photographers so the production path to the final image is regarded with respect (or disdain!) Phocus uses the OpenGL commands that off-load graphics-processing commands from the central processor unit to the graphics processor unit for higher efficiency and speed. Checking focus - instant zoom; what about that corner over there - instant pan. Advances in GPU's mean you can easily and affordably update your graphics processing power at any time to improve your workflow - ask any high-end processing lab, they will confirm it.
At a price of $29 for the upgrade from Leopard (Mac OS X 10.5.8) it is a no-brainer.
Editor's Note: the FlexColor application installer (used for Hasselblad and Imacon Flextight scanners) is not natively supported by Snow Leopard and requires installation of Rosetta components manually.
Carefully review the system requirements for Snow Leopard, perform a full-backup prior to the upgrade and be prepared for some third-party applications that are not-yet ready for Snow Leopard. A "clean" install yields the best results, and your Time Machine backup can be migrated after the installation.
Debunking the "Closed System" Myth
"Are you considering a new camera system to replace or bolster your aging equipment, perhaps to grow your business by delivering better, higher-quality images than your competitors or do you simply want the benefits of a newer, more capable system to increase your personal productivity or enjoyment?
Heard and read about the advantages of a DSLR system but spooked by the rhetoric of warnings of a "closed-system" and so forth? Venture into your research and discover for yourself if the "closed-system" myth is indeed a truthful message or otherwise..."
Click HERE to read more. This is a great article written by Hotwire-Digital's very own John Williams.
Heard and read about the advantages of a DSLR system but spooked by the rhetoric of warnings of a "closed-system" and so forth? Venture into your research and discover for yourself if the "closed-system" myth is indeed a truthful message or otherwise..."
Click HERE to read more. This is a great article written by Hotwire-Digital's very own John Williams.
Hasselblad CFV-39 for V-System
Hey everyone! Long time no see. I have a lot of catching up to do on the Hasselblad front so expect a bunch of blog posts coming at you.
Here is something really awesome:
Hasselblad expands the CFV (CF digital back for V-systems) product line increasing pixel power from 16 million pixels to 39 million pixels with the new CFV-39. Priced at $13,995 USD it is available in the United States in July 2009.
The new CFV-39 incorporates the Kodak 39MP, 16-bit sensor which is 2x larger than the best 35mm DSLR camera systems and will optimize image quality from 10 classic Carl Zeiss lenses using the Hasselblad DAC (Digital lens correction) technology:
* Optical Distortion correction
* Lateral Chromatic Distortion correction
* Vignetting control
Two sizes
Choose between the classic square format at 29 million pixels or the modern rectangular at full 39 million pixel detail to deliver the best crop for your image.
Another nice point: No cables are needed to trigger the capture when used on a V-system camera including 202FA, 203FE, and 205FCC bodies. Power is supplied through the included InfoLithium Type "L" battery or the optional HD+ FireWire power device.
Technical
* Sensor size: 39 Mpixels (5412 x 7212 pixels)
* Sensor dimensions: 36.7 x 49.0 mm (Lens factor 1.1) and 36.7 x 36.7 mm (Lens factor 1.5)
* Single shot
* 16 bit colour
* ISO 50, 100, 200, 400 and 800
* Longest shutter speed: 64 seconds
* Image storage: CF card type II (write speed >20 MB/sec) or tethered to Mac or PC
* Color management: Hasselblad Natural Colour Solution - One generic profile
* Storage capacity: On average 80 images on a 4GB CF card
* Battery type: Sony™ InfoLithium L NP-F series
* Colour display: 2.5 inch TFT type, 24 bit colour
* Histogram feedback
* IR filter: Multi-coated. Mounted on CCD sensor
* Feedback: IAA - Instant Approval Architecture: provides acoustic and visual feedback
* File format: Lossless compressed Hasselblad 3F RAW
* Software: Phocus for Mac and PC (included)
* 3FR files are also supported directly in Apple and Adobe environments
* Macintosh: OSX version 10.5. PC: NT, 2000, XP, XP64, Vista and Vista64
* Camera support: Hasselblad V System cameras manufactured since 1957. (Not recommended for critical work together with SWC models and ArcBody due to optical incompatibility. Some earlier SWC models need slight modification for battery mounting reasons). 2000 series cameras and 201F with C lenses only. 202FA / 203FE and 205FCC camera models need a minor camera modification to use F/FE lenses. All other cameras with Hasselblad V interface.
* Digital lens correction supports the following lenses: Supported lenses are:CF/CFE 40 FLE, CFE 40 IF, CFi 50 FLE, CFi/CFE 80, CFi/CFE120, CFi 150, CFE/CFE 180, CFi 250, CFE 250 Sa and CFE 350 Sa.
* Host connection type: FireWire 800 (IEEE1394b)
* Battery capacity: Sony™ InfoLithium L, up to 8 hours of shooting capacity
* Operating temperature: 0 - 45 °C / 32 - 113 °F
* Dimensions: 91 x 90 x 61 mm [W x H x D]
* Weight: 510 g (Excluding battery and CF card)
* Package contents: Protection cover CFV, FireWire cable, Flash input sync cable, Flash output sync cable, 4GB CF Flash card, Grey card, E-wipes, Focusing screen with dual format markings, Exposure cable EL, Exposure cable 503, Adapter EL, Protective case.
Here is something really awesome:
Hasselblad expands the CFV (CF digital back for V-systems) product line increasing pixel power from 16 million pixels to 39 million pixels with the new CFV-39. Priced at $13,995 USD it is available in the United States in July 2009.
The new CFV-39 incorporates the Kodak 39MP, 16-bit sensor which is 2x larger than the best 35mm DSLR camera systems and will optimize image quality from 10 classic Carl Zeiss lenses using the Hasselblad DAC (Digital lens correction) technology:
* Optical Distortion correction
* Lateral Chromatic Distortion correction
* Vignetting control
Two sizes
Choose between the classic square format at 29 million pixels or the modern rectangular at full 39 million pixel detail to deliver the best crop for your image.
Another nice point: No cables are needed to trigger the capture when used on a V-system camera including 202FA, 203FE, and 205FCC bodies. Power is supplied through the included InfoLithium Type "L" battery or the optional HD+ FireWire power device.
Technical
* Sensor size: 39 Mpixels (5412 x 7212 pixels)
* Sensor dimensions: 36.7 x 49.0 mm (Lens factor 1.1) and 36.7 x 36.7 mm (Lens factor 1.5)
* Single shot
* 16 bit colour
* ISO 50, 100, 200, 400 and 800
* Longest shutter speed: 64 seconds
* Image storage: CF card type II (write speed >20 MB/sec) or tethered to Mac or PC
* Color management: Hasselblad Natural Colour Solution - One generic profile
* Storage capacity: On average 80 images on a 4GB CF card
* Battery type: Sony™ InfoLithium L NP-F series
* Colour display: 2.5 inch TFT type, 24 bit colour
* Histogram feedback
* IR filter: Multi-coated. Mounted on CCD sensor
* Feedback: IAA - Instant Approval Architecture: provides acoustic and visual feedback
* File format: Lossless compressed Hasselblad 3F RAW
* Software: Phocus for Mac and PC (included)
* 3FR files are also supported directly in Apple and Adobe environments
* Macintosh: OSX version 10.5. PC: NT, 2000, XP, XP64, Vista and Vista64
* Camera support: Hasselblad V System cameras manufactured since 1957. (Not recommended for critical work together with SWC models and ArcBody due to optical incompatibility. Some earlier SWC models need slight modification for battery mounting reasons). 2000 series cameras and 201F with C lenses only. 202FA / 203FE and 205FCC camera models need a minor camera modification to use F/FE lenses. All other cameras with Hasselblad V interface.
* Digital lens correction supports the following lenses: Supported lenses are:CF/CFE 40 FLE, CFE 40 IF, CFi 50 FLE, CFi/CFE 80, CFi/CFE120, CFi 150, CFE/CFE 180, CFi 250, CFE 250 Sa and CFE 350 Sa.
* Host connection type: FireWire 800 (IEEE1394b)
* Battery capacity: Sony™ InfoLithium L, up to 8 hours of shooting capacity
* Operating temperature: 0 - 45 °C / 32 - 113 °F
* Dimensions: 91 x 90 x 61 mm [W x H x D]
* Weight: 510 g (Excluding battery and CF card)
* Package contents: Protection cover CFV, FireWire cable, Flash input sync cable, Flash output sync cable, 4GB CF Flash card, Grey card, E-wipes, Focusing screen with dual format markings, Exposure cable EL, Exposure cable 503, Adapter EL, Protective case.
Friday, July 17, 2009
3FR or FFF? What's The Difference?
The 3FR is a compressed Hasselblad RAW file. This enables us photographers to store more images on our CF cards or Imagebank. When shooting tethered however, the file is automatically stored on the computer as a FFF file.
The FFF file is simply the uncompressed RAW file that we can work with.
Here is a YouTube video that I made on it. Enjoy!
The FFF file is simply the uncompressed RAW file that we can work with.
Here is a YouTube video that I made on it. Enjoy!
Tuesday, June 30, 2009
Final Day to Save!
Just a reminder that all Hasselblad sales promotions are ending today!
Get an H3DII-31 (w/o lens) for $12,995
Get an H3DII-31 (w/ 80mm lens) for $14,995
Get an H3DII-50 and 35-90mm zoom lens for $29,995
Now is the time to get a H3DII in your hands and save a considerable amount of money.
Visit the Hotwire-Digital storefront today and pick one up while you still can.
Get an H3DII-31 (w/o lens) for $12,995
Get an H3DII-31 (w/ 80mm lens) for $14,995
Get an H3DII-50 and 35-90mm zoom lens for $29,995
Now is the time to get a H3DII in your hands and save a considerable amount of money.
Visit the Hotwire-Digital storefront today and pick one up while you still can.
Thursday, June 25, 2009
Lightroom 2.4 - Hasselblad 3FR File Support
Adobe just released an update to Lightroom (version 2.4). One of the biggest upgrades that this patch includes is 3FR (Hasselblad RAW files) support for their various cameras.
Here is the list of what models are now supported by Lightroom:
Hasselblad CF-22
Hasselblad CF-22MS
Hasselblad CF-39
Hasselblad CF-39MS
Hasselblad CFH-22
Hasselblad CFH-39
Hasselblad CFV
Hasselblad 503CWD
Hasselblad H2D-22
Hasselblad H2D-39
Hasselblad H3D-22
Hasselblad H3D-31
Hasselblad H3D-39
Hasselblad H3DII-22
Hasselblad H3DII-31
Hasselblad H3DII-39
Hasselblad H3DII-39MS
Hasselblad H3DII-50
What this means is that Hasselblad users can now use Lightroom to process their 3FR RAW files. Before this patch, the 3FR files would have to get converted into DNGs or TIFFs in order for Lightroom to recognize them.
Please keep in mind that you will not have the luxury of being able to fix things lens distortion, moire, vignetting and APO correction as you would if you worked with the 3FR files in Phocus. With Phocus, just click one check box and whola... all corrected.
Here is the list of what models are now supported by Lightroom:
Hasselblad CF-22
Hasselblad CF-22MS
Hasselblad CF-39
Hasselblad CF-39MS
Hasselblad CFH-22
Hasselblad CFH-39
Hasselblad CFV
Hasselblad 503CWD
Hasselblad H2D-22
Hasselblad H2D-39
Hasselblad H3D-22
Hasselblad H3D-31
Hasselblad H3D-39
Hasselblad H3DII-22
Hasselblad H3DII-31
Hasselblad H3DII-39
Hasselblad H3DII-39MS
Hasselblad H3DII-50
What this means is that Hasselblad users can now use Lightroom to process their 3FR RAW files. Before this patch, the 3FR files would have to get converted into DNGs or TIFFs in order for Lightroom to recognize them.
Please keep in mind that you will not have the luxury of being able to fix things lens distortion, moire, vignetting and APO correction as you would if you worked with the 3FR files in Phocus. With Phocus, just click one check box and whola... all corrected.
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